70 percent of all purchase decisions are made at the point of sale.
However, 90 percent of all spending on advertising and information campaigns is directed away from the POS.
Recent market research proves that professional digital content is one of the most effective ways to influence purchase decisions: It can increase sales by up to 80 percent.
VIDERO Signage presents entertaining, effective sales messages at the POS to increase your sales.
It's a simple sequence: Does it move? Then it's alive. Is it alive? Then it's interesting. Is it interesting? Then customers look at it. After your sales staff, digital signage is by far the most effective form of communication – with more impact, effect and immediacy than passive media.